It’s this time of year when people with skin problems tend to suffer the most. Wet cold and windy conditions our not our friend!

This time of the year I use the little but often approach. I always apply cream first thing in the morning and then before the school run! Then again when I get back. I probably apply it in very small amounts every hour or so just to keep the hydration up. The cream soaks in almost immediately, so there is no waiting for it to absorb.

I pay special attention to applying cream before going outside, before using water and before going to bed. I find keeping to this routine helps to keep my hands well hydrated and much less likely to crack. It doesn’t have to be just hands of course, any skin that is exposed this time of year will benefit from consistent application of the cream.